EGO Real Estate – Case Studies Customized solutions for corporates

Case Studies

Proven success in over 2,500 companies worldwide who share our vision and challenge of the online real estate business.

Clients

Portugal

Casa Sapo / Real estate portal, several real estate companies, Portugal

Online real estate marketplace on a national scale

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Casa Sapo
online real estate Marketplace on a national scale

Challenge

Create a nationwide real estate portal.
List properties from professionals and individuals and a bank owned property section.

Solution

Detailed study of the design and features

Search engine optimization (SEO)

Powerful advertising and leads management using a CRM for real estate professionals

Electronic payment solution for classified ads

Impact

#1 Leading real estate portal in Portugal

1.4 million visits per month

70 thousand inquiries per month

Casa Sapo real estate portal is one of our reference projects which has already won several awards. However, our greatest daily accomplishment is the satisfaction of both users looking for a property or owners and professionals who list their properties on the portal.

Abílio Martins, President of Sapo.pt

Portugal

Santander Real Estate/ Real estate portal, several countries

Bank portal with bank owned and external promoter properties

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Santander Real Estate
Bank portal with bank owned and external promoter properties

Challenge

Quick implementation.
Portal for Santander properties and developments financed by the bank.
CRM Software integrated with portal and bank owned property database.
Automatic mortgage calculators.

Solution

Detailed analysis of the integration of the Bank's database with the CRM software

CRM software access for internal sales force and external promoters

Different access levels to the information inside and outside the organization

Rules of coexistence between bank owned properties and other properties, on the portal

Mortgage calculator associated to the property purchase price, on the portal.

Impact

Quick implementation with limited technical intervention from the bank

Online showcase not only for potential customers but also for the branch network and partners

Strengthening of relationships and support to real estate promoters

Spain

Portal Menorca/ Real estate portal and MLS, real estate network, Spain

Independent real estate agents united in a regional portal and MLS

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Portal Menorca
Independent real estate agents united in a regional portal and MLS

Challenge

Regional real estate portal and MLS (island of Menorca, Spain).
Several estate agents who combine their resources on the same business platform, managed by one.
Public (portal) and private common platform for property sharing collaboration (MLS).
Each broker also wanted to keep its own corporate identity and business.

Solution

Customer already had a layout for the portal

Strong focus on search engine optimization

Implementation of the Real Estate CRM for the agents

Enhanced training in monitoring features and property sharing collaboration

Select properties for the agent's website and the common portal/MLS

Impact

Common portal with better Google organic search ranking than individual portals

More sales, wider audience, property sharing collaboration and increased sales force productivity

Autonomy and freedom to select properties for the portal and the agent website from the CRM

We live in an amazing location - the island of Menorca - and on our own, we would have more difficulty reaching out to customers who want to live or invest in real estate here. Even on the internet, we needed to achieve an even higher scale. Combine resources and aim for the same goal while maintaining our individual autonomy.

Nick Cook, Home Menorca general manager and Portal Menorca member

Brazil

In'sBrasil / Real Estate CRM and multi-country/currency/language web Portal, international broker, Brazil and USA

International broker with customers, owners and sales force in several countries

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IN's Brasil
Online real estate marketplace on a national scale

Challenge

Monitor sales force performance in several offices and countries.
List and advertise properties worldwide.
Portal with premium design, multiple currencies and languages.
Concentrated updates on the portal, freedom and distinction in presenting each market.
Integrate CRM with reference portals and social media.

Solution

A portal for each market, multiple languages, currencies and cross navigation

Concentrated update from eGO Real Estate CRM

Specific features for Developments

Implementation of eGO Real Estate in sales channels, with different permission levels

In person and remote training for the sales force

Connection to the major real estate portals of each market

Corporate Facebook page

Impact

Centralized business monitoring in the various markets, formerly dispersed

Attractive design reinforced the company's premium position

Access to international customers and markets

More online inquiries, more sales

Starting from a small peripheral market highly evolved and competitive, we soon realized that our know-how could be applied to other high-end real estate markets but it would not have been feasible if we didn't have the right marketing and sales management tools.

Francisco Próspero, General Manager IN's Brazil

Portugal

Millennium Real Estate Portal / Portal and real estate apps, commercial bank, Portugal

Portal and mobile apps integrated with CRM and bank owned property database

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Millennium Real Estate Portal
Portal and mobile apps integrated with CRM and bank properties database

Challenge

Vanguard real estate portal with the look&feel of a corporate website and homebanking.
Customized real estate mobile apps for all operating systems.
Integration of the internal property database with the Real Estate CRM.
Freedom to launch property campaigns without provider intervention.

Solution

Exclusive features

Portal design suggestions and mobile apps consistent with the corporate website

Synchronization of the central bank's property database with eGO Real Estate

eGO Real Estate's tag system for campaign management and menus in the portal

Development of custom apps for iOS, Android, Windows Phone and Blackberry

Launch of the apps in their branches

Synchronization of apps with portal and eGO Real Estate

Impact

Inquiries mostly originated online and increased sales

Speed, automation and resource economy in the online advertising process and marketing of each property

Freedom and discretion for campaign management on the portal

Prestigious and cutting edge technology with mobile real estate strategy

We had huge responsibilities in the challenges we faced. Our brand and our historic bet on digital channels made us believe that online would be the privileged channel for the sale of our properties and the strategy proved to be right.

José Araújo, Director, Distressed Property Assets Dept

Portugal

Casa em Portugal /Real estate portal, several countries

Bank portal with bank owned and external promoter properties

View Case Study

Casa em Portugal /Real estate portal, several countries

Challenge

Confidentiality and restriction to access the database.
Website with specific content per market and with a concentrated update.
Good positioning in Google search results.

Solution

Specific permissions that limit the number of properties viewed, emailed and printed per user / hour

Create distinct websites for each market in multiple languages and integrated with an external website

Concentrated update from eGO Real Estate CRM

Rules of coexistence between bank owned properties and other properties, on the portal

Optimizing the performance and positioning of the real estate website in search engines.

Providing a mobile version of the website

Impact

Greater security in protecting the database

Website with better position in Google organic search

Reach an international market with targeted content on the website

Concentrated business monitoring per market

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